The Trusted Business Learning & Development Partner for Africa
Since 2014, AMI has partnered with hundreds of leading African and global companies, organizations, and impact partners to deliver business learning programmes to over 40,000 businesses in more than 39 countries, micro businesses to corporates.



An African champion for Africa's business champions
We believe that Africa’s champions - ambitious entrepreneurs, leaders, and professionals - are a force for the continent's growth and innovation.
AMI supercharges the ambitions and performance of these champions through practical, action-based learning and business growth support. Our targeted learning solutions catalyze the business outcomes and individual performance that businesses and organizations need to thrive.
Explore AMI's Offerings
Before joining AMI, I faced challenges with cash flow, team management, and long-term planning; I was working hard but without a clear path. The programme gave me practical tools and a new mindset. Today, I make decisions based on data. I used to rely on instinct, but now I rely on strategy.. Now I set monthly goals, manage the team more intentionally, and track revenue and customer satisfaction, something I never did before.
Nadine Umutoni
Ijabo Farming Group
Founder
We realised that we were nowhere near being a well-organised company. AMI Aspire Programme helped us understand how international businesses operate — in terms of organisational structure, culture, efficiency, and monitoring.
Eng. Workineh Gudissa
Waliif Healthcare Share
CEO
KIP changed everything. My level of thinking has changed. I now focus on the customer and run my business professionally. I have created job opportunities for young people in my community growing my team from a one woman operation to getting 6 part time employees.
Kwa Chef Nhlanhla Dlamini
Founder
The Grow Your Business (GYB) programme pushed me to face tough truths about my business, from poor planning to staff issues. But it also gave me practical tools to turn things around. I became more organised, improved accountability, and learned how to motivate my team. Since then, our revenue has grown by over 84% and we’ve hired a young team member for fulfilment.
Wanjiku Ngethe
Karen Veges & Fruits
Founder
The Grow Your Business Programme empowered me to finally move beyond just providing a service to building a scalable system
Through the programme's toolkit I was able to ideate and refine our model, finally allowing me to leverage our team’s strengths using the right digital tools to grow.
Margaret Kulokhoma
Maggie Holidays
Founder
When our team shifted to a hybrid work setup, we had fewer staff in the office while others worked remotely. By learning from the programme how to communicate effectively, I became confident to empower my teammates to accomplish their daily tasks properly irrespective of us being in the office
Anthony Gatsinzi
RwandAir
Cargo Planning and Pricing Manager
AMI used its blended learning approach to ensure the programme translated into actual on-the-job practice and performance improvement. My sense is that the value generated from the team projects alone has more than paid for the programme itself. We’ve had a great experience with AMI over the last 4 years and consider them a valuable learning partner.
Jesse Moore
M-KOPA
CEO and co-founder
The tools were a game changer. Before Aspire, we kept postponing decisions while managing daily operations. Now, we have a clear process for making both big and small decisions. As a result, our revenue has grown, and our business continues to thrive, thanks to Aspire.
Raphael Opiyo Obiero
Nawiri African Sprouts Ltd
Founder
There’s plenty of training content and tools available online, but very little is tailored to the African context. That’s what makes AMI stand out. The facilitators and participants bring local insights into every discussion, ensuring that feedback and guidance are relevant and practical. This has made me more likely to recommend AMI. As an admin at Workpay, I also appreciated their excellent customer service.
Boris Maguire
Workpay
VP Operations
I learned how to delegate effectively and build trust within my team using practical coaching tools. The Growth Mindset Learning Lab also helped me improve my presentation skills, making our meetings more engaging. As a result, attendance grew from 100 to 695 in a short time.
Anne Njoroge
M-GAS
Learning & Development Assistant
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