
Flagship Programme
Grow Your Business
AMI's practical business growth programme is designed for businesses that are ready to grow. Its unique grow-as-you-learn approach provides practical real-time learning, using AMI's growth practices and tools, to increase revenue and build resilient teams.
Live Virtual (Online)
6 Months
Designed for
Small & medium-sized businesses (SMEs) owners + their teams

Phase 1: Getting Set Up for Growth
Assess current business position and define growth objectives
Identify strategic priorities and key performance indicators
Evaluate opportunities and risks for sustainable scaling
Phase 2: Leading for Growth
Phase 3: Innovation: Identifying Growth Opportunities
Phase 4: Financial Analysis: Key Drivers of Business Growth
Phase 5: Building the People and Processes for Success
Phase 6: Plan for Growth
The 6-month programme includes:
Virtual programme access for 2-3 people, plus additional 6-month access to mobile app
6 learning lab workshops
24 online courses and practical business tools
Peer networking
Access to mobile app for business tools that support implementation
Graduation event & AMI certification
Direct SME Enrolment:
Business owners can directly enrol in AMI’s Grow Your Business programme and gain access to cutting-edge tools and training to accelerate business growth.
Development & Financial Institution Partnerships:
Guided & Supported Learning Journeys

Cohort-Based
Groups of learners are guided by AMI’s facilitators through experiences that emphasize peer-to-peer learning, action learning projects, and networking.

Tech-Enabled
AMI’s web and mobile apps support learners anytime and anywhere with access to video content, downloadable tools and engagement, throughout their journey.

Africa First
Our approach and content is built for Africa’s ambitious professionals and teams. With content in 7 languages, African case studies, and experiences led by Africa’s finest facilitators, we put Africa first in everything we do.
Goal setting was something we hadn’t focused on before. Now, whenever a woman comes to us, we start with setting clear, actionable goals.
Immy Nakyeyune
Founder
Mkazipreneur
I highly recommend this programme to other entrepreneurs. It helps you identify your strengths and the skills you need to grow your business. Knowledge is power—the more you learn, the better you can develop and scale your business.
Njabulo Johnson
Entrepreneur
Impilo Ka Lova
I improved my record-keeping and created a functional budget. I also expanded my business by adding new product lines and enhancing the look and feel of my shop. As a result, my revenue has grown by over 40%!
Mejjah Gitua
Business Owner
Sauti Traders
The lessons on innovation and understanding our customers came at the perfect time. Since last year, every strategic move we’ve made has been shaped by what I learned in the AMI programme. I’m so glad I took part in it.
Safiel Msovu
Chairman
Agrigrow Limited in Tanzania
AMI’s Grow Your Business Programme has been a game-changer. I connected with two visionary business owners, and together, we formed a powerful partnership. We’re now transforming Trans Nzoia County by providing essential training that is making a real impact. With the right tools and knowledge, the possibilities are endless.
Janet Bakasa
Chairperson
Ushindi Poultry & Marketing Services
The programme’s dynamic pod sessions gave us the opportunity to connect with like-minded business owners who share our passion for growth and innovation. These sessions were more than just learning opportunities—they sparked meaningful connections and peer-to-peer learning that continue to inspire us.
Sam Owen Otieno
Founder & Senior Software Engineer
Anga Consulting Company
Conducting a SWOT analysis helped me identify external factors affecting my business. I spotted an opportunity in the directive requiring civil servants to wear African attire on Fridays. After reviewing our sales numbers, I was thrilled to see that we didn’t just meet our 30% growth target—we exceeded it with a 44% increase in sales last month.
Serah Okoti
Founder
Princess Fashion Empire
We’ve gained valuable insights into financial management, client relationships, market competition, suppliers, and other key aspects of the branding and merchandising industry.
Muthoni Gituru
Business Owner
Ekara Official
The Grow Your Business Programme gave me invaluable insights into strategy, talent management, and budgeting. I no longer fear running my business—instead, I feel confident and focused. The knowledge I’ve gained has been essential in managing and planning for the future.
Michael Ngaju Nyore
Business Owner
Gasp Managent Institute
The programme was practical and eye-opening—it completely changed how I see my business. Through the online sessions with Marang, the facilitator, I started assigning my team different roles to keep them motivated. I also completed a course on compliance, which made complex topics much easier to understand and apply.
Asive Maxama
Business Owner
Wakanda Restaurant
I loved how the program is structured, the courses are relevant to our small businesses. Also, the interaction between learners help us learn more from others.
Zingisa Biyo
Business Owner
Onakuviwa Investments
The "Speak Up and Lead" has helped me in my networking sessions. I have used it to practice with my team which led to winning a pitching competition. It made me realise the importance of story telling for my business. The scenario planning tool has been very useful, as it prepares me for the worst-case and best-case scenarios. These tools have helped me think beyond the next three months, rather than focusing on short-term planning.
Samkelwe Gqomo
Business Owner
Womandla Global Network


Ambitious learning for an ambitious Africa
Whether you’re looking for workplace learning for five to five hundred, or customized programmes that drive impact locally or across Africa, AMI’s learning solutions are tailored to meet your unique needs.
Connect with our learning advisors to discover how our ambitious learning programmes can help you achieve your ambitious goals.
Connect with an AMI Learning Advisor

Explore related programmes enrolling now
AMI offers editions of this programme for open enrollment for individuals and smaller teams, in addition to offering our programmes at scale along side impact partners and workplace learning customers.
Overview
Growing a business is just as challenging as launching one. Grow Your Business is AMI’s flagship programme designed to help ambitious SME owners and teams that are positioned to scale. With expert-led facilitation, practical business tools, and interactive peer-learning, this programme empowers business leaders to drive growth with confidence.
Over six months, participants gain hands-on experience in five key areas: business planning, customer acquisition, financial management, operations, and people leadership. The learning journey blends live learning, interactive group learning labs, and online resources, making it accessible for busy entrepreneurs to learn on the go.
This flexible programme ensures that business owners not only learn but apply their knowledge immediately. With a focus on measurable business results, Grow Your Business delivers the insights, skills, and network needed to unlock new growth opportunities.
Key Outcomes
Business Growth & Profitability
Develop a clear strategy for scaling sustainably
Increase revenue through improved customer engagement
Optimize costs and enhance profitability
Financial & Operational Excellence
People & Leadership Development