Reach for Growth Join other business owners from across Africa, you will focus on achieving your aspirational business growth goals and improving your business management skills through interactive virtual workshops, practical online tools & courses, and peer-group learning. All Programmes Open Enrolment Pan-African Aspire Infused with Stanford Seed Expertise Infused with Stanford Seed Expertise CATEGORY Entrepreneurship & Business Growth DESIGNED FOR Entrepreneur, Business Owner & Team FORMAT Virtual DURATION 6 Months COST $650 per business NEXT COHORT START April 2025 Apply Now Overview For Africa’s Ambitious Business Owners Developed exclusively for Africa's ambitious business owners, this practical business growth programme equips leaders with the core skills, tools, and strategies to grow their businesses, lead teams, and diversify revenue streams. Key Outcomes Focus Areas Addressing Risks & Opportunities Building Grit and Resilience in Leadership Resource Identification Strategic Thinking Strategy & Business Planning Team Building and Empowerment Learning Journey PHASE 1 Get Set Up for Growth: Planning and Money PHASE 2 Lead for Growth: Talent PHASE 3 Identify Growth Opportunities: Customers PHASE 4 Financial Analysis: Money PHASE 5 Build Talent Pipeline: Talent PHASE 6 Plan for Growth: Planning PHASE 7 Growth Network What's Included Who Can Enroll? For Business Owners & Founders The main applicant and participant is the Business Owner, CEO, or Founder of the business For Leadership Team: Business owner accompanied by up to 2 senior leaders Business Profile Years In Business: Business in operation for more than 1 year Revenue: Generated between $30,000 – $400,000 in annual revenue in the last financial year Employees: The business has a minimum of 3 full-time employees Internet Enabled: Smartphone/internet connection to access online tools, courses, and the online community Performance-Oriented: Willing to share key performance/financial data (so that you and we can learn about your growth progress). Guided & Supported Learning Journeys Cohort-Based Groups of learners are guided by AMI’s facilitators through experiences that emphasize peer-to-peer learning, action learning projects, and networking. Tech-Enabled AMI’s web and mobile apps support learners anytime and anywhere with access to video content, downloadable tools and engagement, throughout their journey. Explore AMI's Learning Approach Africa First Our approach and content is built for Africa’s ambitious professionals and teams. With content in 7 languages, African case studies, and experiences led by Africa’s finest facilitators, we put Africa first in everything we do. The tools were a game changer. Before Aspire, we kept postponing decisions while managing daily operations. Now, we have a clear process for making both big and small decisions. As a result, our revenue has grown, and our business continues to thrive, thanks to Aspire. Raphael Opiyo Obiero Founder Nawiri African Sprouts Ltd The program helped me realize that I’m dealing with people with different temperaments, skillsets, and different levels of adaptability. So I learned about myself through this program and learned to manage the people that I was leading, and that has been so helpful. Yaa Obenewaa Okudzeto CEO Built Services Consult One of the most significant impacts of the programme was that I now have a team that can support me in achieving my business goals. The vault of tools provided by Aspire was also incredibly beneficial, as it allowed me to assess the health of my business, identify areas that needed improvement, and learn how to work on those areas. Wamuyu Ndegwa Founder Tira Studio These tools are incredibly powerful—I see them as gold. The programme has transformed my understanding of storytelling and its impact. I now fully appreciate how we can craft and use our stories to secure investment and funding opportunities. The Speak Up and Lead course, in particular, has helped me harness storytelling to highlight the values behind our work. Jackie May Founder & Editor TWYG Start Your Learning Journey Today Apply Now

A young manager gains skills and confidence All Stories Abigail Goschen Position: Operations manager Company: UCook Programme: Management Development Programme Country: South Africa As the operations manager for UCook, a meal kit delivery service in South Africa, Abigail Goschen is responsible for supervising more than 40 employees. The start-up’s team is young, requiring significant guidance and motivation from Abigail—who is a fairly young manager herself. Then she joined a six-month Management Development programme by AMI. “I think what really interested me about the AMI programme was just learning more about managing people,” explains Abigail. She had heard of some of the concepts in the course but hadn’t known how to put them into practice. “Learning it properly and being more aware of it gave me more confidence.” Through AMI’s signature blended learning approach, which integrates in-person workshops with peer support and online courses, every participating company saw tangible improvements in the performance of their staff. 97% of participants said they applied what they learned at work. “What I really enjoyed about it was the fact that it was quite a hands-on approach, which I would definitely recommend,” says Abigail.

Unlocking growth during Nigeria’s Covid-19 lockdowns All Stories Vivien Torbunde Position: Owner Company: Me2U Enterprises Programme: Survive to Thrive Country: Nigeria Vivien Torbunde has over 10 years of business experience. Having founded Me2U Enterprises back in 2010, she describes these past years as a great learning curve. During this time she’s learned new things, made mistakes and tested ideas to see what works and what doesn’t. Vivien recently completed AMI’s Survive to Thrive business resilience and growth programme which she says was very timely. It helped her strengthen her business amidst Nigeria’s Covid-19 restrictions and lockdowns. “When the pandemic hit Benue State in Nigeria, food businesses were allowed to continue operating, but we were forced to shut down for around three months. This affected our sales and made it hard for us to maintain staff salaries among other business obligations.” It was during this time that Vivien joined the Survive to Thrive business growth programme, which aims to equip business leaders with the tools to immediately address challenges and seize opportunities during difficult times. She says the programme gave her confidence to push herself and lead during the crisis. Together with her team, they enrolled and began developing a plan to reopen. “Through this programme, I was able to restructure and reopen. Having closed shop, our sales had dropped but after reopening, things started to pick up. What we made in six months, four of which we were actively part of the programme, is what we would make on average in a year. It was beyond our imagination.” Being part of the programme pushed Vivien out of her comfort zone, which led to her landing a big contract, something that she says had never happened before. “The way I know myself, if I was not part of the programme, I would not have closed that big contract. I simply wouldn’t have gained that much courage to put myself out there in the middle of a pandemic to find business. The timing for the programme was just perfect.”

INTRODUCTION AMI – African Management Initiative (“AMI”), the provider of online and blended educational and social learning services aimed at companies in various African countries, respects the privacy rights of individuals and is committed to handling Personal Data responsibly, in accordance with applicable law and this Policy. In this Policy, “Personal Data” means information which relates to an individual and which identifies that individual, either directly or indirectly (together with other information that is reasonably likely to come into AMI’s possession), such as your name, email address or account details. This Policy applies to Personal Data collected and processed by AMI, a company organised under the laws of the Republic of Mauritius and having registered offices at 24 Dr. Joseph Rivère Street, Port Louis, Republic of Mauritius, in its capacity of data controller, via the AMI web and mobile platforms or courses (the “Sites,” which consists of all content and pages located within the africanmanagers.com web domain and / or accessed through our mobile applications “AMI Learn” and “AMI Business”) that are owned and operated by AMI. This Policy complements the AMI Terms of Service and forms an integral part of such Terms of Use. Please read this Privacy Policy carefully and confirm where required that you accept the terms and conditions herein. PROCESSING PERSONAL DATA AMI observes the following principles when processing Personal Data: Fairness: AMI will process Personal Data fairly and lawfully. 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AMI does not receive Personal Data from third party sources, except where you voluntarily decide to create your profile using your Facebook, LinkedIn or Google plus account (in which case your social profile data will be imported from these accounts). AMI also collects information such as IP address, connection speed and Internet service provider domain name. This information is anonymised and collected through a variety of methods, including cookies, web beacons and tracking content upload, view and download. If you refuse cookies in browsers, certain features of the Site may be unavailable to you. LAWFUL BASIS FOR COLLECTION OF DATA AMI collects user data only under the following legal means: Contract: Our Terms of Service, Service Level Agreements and Contract with clients and sponsors of AMI programmes require that we collect Personal Data in order to provide the reporting necessary to fulfill our obligations. Consent: We collect Personal Data in order to provide services to you on the AMI Platform. You have given your consent to do this, by clicking ‘Accept’ when you registered for the Sites and confirmed your agreement to these terms. For those individuals who were automatically registered as part of a company or sponsored programme, we have contacted you with regard to the Privacy Policy and Terms of Service and you have been given access to them and been required to accept them prior to logging in to the system and any data being collected. Legitimate Interests: AMI:is committed to improving the learning experience for all Users. As such, we require the ability to analyse data on performance, achievements, and core behaviours of users within our system. This data is not shared outside of AMI, unless for research purposes, whereby it is anonymized prior to being shared. INTRODUCTION AMI may share or transfer Personal Data in the following circumstances: Like many organizations, we use third-party suppliers (such as data center operators) to collect, use and otherwise process Personal Data on our behalf. Our practice is to require such third parties to handle Personal Data in accordance with AMI’s privacy and security policies and applicable law. We may disclose your Personal Data to other third parties where required by law, in order to enforce AMI’s Terms of Use or otherwise to protect AMI’s legal rights. Personal Data will only be shared for a third-party research purposes with the express written consent of the affected individuals. Some of these recipients could be located in foreign countries, both within and outside the European Union (EU). Some of these countries do not have specific data protection laws and so may provide less legal protection for your Personal Data. In these instances, AMI will process your Personal Data in the manner described by this Policy and in accordance with applicable law. SENSITIVE PERSONAL DATA As a general rule, AMI does not collect “Sensitive Personal Data” through the Site. “Sensitive Personal Data” means Personal Data concerning racial or ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership, sex life, health or medical records and, if permitted by applicable law, criminal records. By volunteering unsolicited sensitive Personal Data to us (e.g., by submitting your full profile or pictures online), you expressly consent to your Personal Data being used as described in this Policy. DATA SECURITY AND INTEGRITY AMI uses various technological and procedural security measures in order to protect the Personal Data that we collect, use or transfer from loss, misuse, alteration or destruction. AMI has comprehensive data protection processes in place to protect all client and user data. However, you should be aware that, due to the open and unsecured character of the Internet, AMI cannot be responsible for the security of transmissions of the Personal Data over the Internet. We commit to communicating any breach of data immediately to any and all affected users, should such a breach ever occur and purpose to inform all the affected users within twenty four (24) hours of the reported breach of the remedial action taken to remedy the breach. YOUR RIGHTS You have a number of legal rights in relation to the personal information that we hold about you and you can exercise your rights by contacting us using the details set out below. 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CONTACTING AMI If you have any questions about our Privacy Policy, or have any complaints or concerns about your data please contact us by e-mailing us at support@africanmanagers.com or writing to: AMI – African Management Initiative, 24 Dr. Joseph Rivere Street, Port Louis, Mauritius. Effective Date: October 14, 2020 Privacy Policy

Empowering entrepreneurs to innovate during uncertainty All Stories Position: Company: Programme: Country: The 26th of March 2020 will forever be engraved in the minds of South Africans as the day the world as they knew it changed. It was the day the first lockdown restrictions were announced and many business owners had to temporarily shut their doors. Yvonne Dimikatso Mashita of Pretoria, a qualified dietician who was running her mobile health and wellness business, was no exception. However, as Yvonne learned, challenges can be the very catalyst one needs to build courage. Her story dates back to 2012 when she took the plunge and moved to Pretoria to start her own private wellness practice after successfully managing the Dietetics Department at a district hospital in Limpopo. Her new practice did well and steadily grew as she was able to hire two employees until the pandemic hit. “When the lockdown was imposed, I had hope that it would only last for three weeks and then come to an end.” More than a year later, South Africa and many other African countries were still under lockdown. Many businesses were negatively impacted by the pandemic and Yvonne was no exception. “When the lockdown was put into effect, I made 0% revenue because clients could not come to me. During those difficult times, I tried to use my time effectively. I looked into avenues of self-development, opportunities that would help me learn more about entrepreneurship. That is when I came across the AMI Survive to Thrive programme on the show - Talk with Rams. “Survive to Thrive exposed me to tools that I was able to use right away. I learnt how to communicate effectively with my employees, budget, and make necessary adjustments to keep my business running.” Yvonne says the programme helped her find ways to retain her employees and keep her business afloat. She used AMI’s Innovation tool to help her conceptualise and start a new business. “I love how I have become innovative and able to identify new business opportunities. I have now launched a Fitness Cafe in partnership with a local gym. We sell healthy supplements, smoothies, and many other products. We also now provide dietary products to our clients instead of prescribing for them to buy at a pharmacy.” Between March and August last year, Yvonne’s revenue went down. but now things have improved and her revenue is up by 70%. “Knowledge is power. Seek help if you do not know the answer. Surround yourself with the right people and ask a lot of questions. Listen, learn and then apply all that you have learned,” she says.

Partnering with an Impact Investor to Equip Managers Across Africa All Case Studies Case Study Impact at Scale Partnering with an Impact Investor to Equip Managers Across Africa Background Acumen, founded in 2001 by Jacqueline Novogratz, is a global nonprofit that fights poverty through sustainable solutions. It invests in businesses in health, education, energy, agriculture, and housing, prioritizing social impact for low-income communities. Challenge Acumen observed that many of its investee companies struggled with limited leadership talent at the middle and senior management levels. This lack of skilled leadership created constraints, impeding the companies' ability to scale and manage change effectively, which impacted their growth trajectory. Solution Acumen and AMI developed tailored programs for managers and leaders, emphasizing people management and problem-solving. The curriculum featured in-person workshops, practical applications, peer coaching, and an online platform to improve leadership skills. Results The programme enhanced manager performance, with 97% of CEOs reporting new skills. This success led Acumen to fund three more programmes, and several portfolio companies now cover costs for multiple leadership participants. The story behind the journey Global impact investor Acumen saw a major bottleneck in many portfolio companies in Africa. “Talent is the biggest issue for many of our investee companies, whether they know it or not,” said Molly Alexander, head of talent development at Acumen. “The so-called soft skills required to lead teams and successfully manage change are difficult to find, and rarely addressed by traditional training options.” Without strong leadership skills among middle and senior managers, these businesses were limited in their ability to scale. AMI developed programmes focused on people management and strategic problem solving for managers and leaders at social benefit companies from across East and West Africa. Through engaging in-person workshops, hands-on practice, peer coaching, and an extensive online learning platform, the participants gained key leadership skills, and knowledge about organisational transformation and management practices. “Really from the first lab I changed my way of leading,” explains Mathewos Erusmo, chief marketing officer of EthioChicken. “I’m more focused on the listening part and talking less.” Susan Kuria, sales activation manager of Burn Manufacturing, especially enjoyed how practical and collaborative the programme was. “Everyone just gets to interact,” she says. “I love the role plays. There are so many tools attached to every course really to just assess how are you able to apply all those in real life.” Every participant reported applying what they learned directly to their work; 100% of their CEOs saw an improvement in their performance after the programme. In addition, 97% of participants said they acquired brand new management skills. “I need to enroll in something that can enrich me and make me a better person than I am right now, and AMI has been that platform for me,” says Susan. The results speak to the transformational impact of AMI’s blended learning approach. According to Molly Alexander of Acumen, “AMI’s user-centric approach to learning makes them the perfect partner to build programmes for our portfolio companies.” Acumen has since run three further management programmes with AMI. The first cohort was fully funded by Acumen; portfolio companies now pay most of the cost themselves and many send several participants.

Enabling ambitious businesses across Kenya to thrive. Discover our range of learning programs and resources designed to support ambitious leaders and entrepreneurs in Kenya. Start your Growth Journey Today Enabling ambitious businesses across Kenya to thrive AMI’s business support and workplace learning programmes are powering the growth of Kenya's ambitious businesses, managers, and workforce. Kenya’s trusted training & learning partner We believe that skilled people build thriving businesses, thriving businesses create quality jobs, and quality jobs drive prosperity and dignity. Kenya Entrepreneurship & Business Growth Programmes AMI Kenya collaborates with development partners to empower small and medium-sized businesses, including youth-owned and women-led businesses, through comprehensive training programs. Grow Your Business Kenya A practical blended programme to empower SMEs with tools and habits for the next level of growth. Learn More Micro-Enterprise Accelerator Strengthen micro-enterprises by developing effective organizational practices for resilience and growth. Learn More Aspire With Stanford Seed This 4-month program will enable you to boost revenue, reduce costs, and create a plan to scale your impact. Learn More Kenya Workplace Learning Programmes Practical learning solutions for established and growth-stage organizations in Kenya with programs on productivity, communication, teamwork, and sector-specific skills. Management Development Programme AMI's 4-6 month flagship programmes in management, leadership and workplace performance. Learn More Enterprise In-House Academy A solution that provides online, on-demand and self-paced learning for 1-4 months in a cohort-based format. Learn More Empowering Managers Are you a manager in the Energy Sector? This programme equips you with the skills you need to address sector-specific challenges and manage geographically dispersed teams. Learn More Focus Area Partnering for Impact Across Kenya AMI Kenya works to scale impact across the country working with partners, government, and investors to scale small and medium sized businesses with our programmes. Learn More Learning that powers growth. Our practical programmes drive individual performance, business growth, and organizational success. The AMI Learning Approach Featured Story The Leadership Transformation at Spring Valley Coffee Kenya-based Spring Valley Coffee Limited, renowned for its high-quality beans and rich, aromatic coffee, was looking to inspire new management approaches. Learn how they worked with AMI Enterprise to brew a better future with our programmes. Read the Full Story Latest from AMI Kenya News & Updates Articles & Insights View all News 9 November 2022 AMI partners with KEPSA to power business growth in Kenya News 24 January 2023 AMI and Kenya Pharmaceutical Association Sign Agreement to Boost Business Growth in Africa View all Entrepreneurship 21 March 2024 Which African Countries Promote Entrepreneurship Best? Leadership 11 October 2023 How to Embed a Leader’s Vision in the Company Business Management 4 September 2023 Telling the Truth is the Lubricant for Good Business Upcoming Events Rethinking Talent Leadership: What Works, What Doesn’t and What to Focus on in 2025 Learn more Event Recap An Exclusive Evening with Risper Genga Ohaga See all events About AMI Kenya We are a team of dedicated professionals committed to delivering exceptional service. Constantly innovating and going the extra mile, we look forward to working with you. AMI Kenya Office Kanha Towers Lower Kabete Rd, Nairobi +254 712 266 102 Patricia Maina Director of Partnerships Timothy Kuria Lead, Business Development Manager Meet the AMI Kenya Team Ambitious learning for an ambitious Africa Whether you’re looking for workplace learning for five to five hundred, or customized programmes that drive impact locally or across Africa, AMI’s learning solutions are tailored to meet your unique needs. Connect with our learning advisors to discover how our ambitious learning programmes can help you achieve your ambitious goals. Connect with AMI in Kenya

For over a decade, the African Management Institute (AMI) has been a passionate champion for Africa's businesses and workforce. Learn how we're driving growth and development across the continent through impactful learning and development programs. Discover our mission, values, and impact. Powering the growth of Africa’s ambitious companies & talent For over a decade, the African Management Institute (AMI) has been a leader in business learning to support the growth of African enterprises and its rapidly growing workforce. Africa’s ambitious entrepreneurs, leaders, and professionals are a force for growth, innovation, and prosperity. We power their performance with practical tools and training. An African champion for Africa's business champions Since 2014, the African Management Institute (AMI) has been leveraging technology to deliver practical workplace learning to the continent’s business champions and growing workforce. We have equipped over 100,000 professionals, teams, and leaders with the practical tools and training they need to power the growth of the continent’s ambitious businesses and organisations. AMI’s learning solutions and programmes have reached over 40,000 companies, organisations, and small and medium-sized businesses (SMEs) across Africa. In 2024, AMI was named by Norrsken/100 as one of the leading social impact companies in the world, and recognised by the Financial Times as one of Africa’s Fastest Growing Companies . We believe that... Skilled people build thriving businesses. Thriving businesses create quality jobs. Quality jobs drive prosperity and dignity. Our Reach & Impact Powering Africa's ambitious businesses, teams, and people since 2014. For over a decade, AMI has been working alongside business and impact partners to support Africa's ambitious entrepreneurs, leaders and teams to drive growth. Our proven model has delivered business and performance outcomes across the continent, by providing the practical tools and support the continent's champions require to win. View AMI's latest Impact Report 97,000+ direct and indirect jobs created 37,000+ businesses supported $130M+ added to African economies in 10 years. Africa-wide & Africa-first AMI's continental presence and local teams in 10 countries and learners in over 39 countries , ensures we deliver Africa-first content and experiences that are unparalleled. A trusted learning partner Since 2014, AMI has worked with over 500 of Africa's leading companies , growth-stage businesses, and development organizations. Evidence-based & results-driven AMI's digital-first business learning is rooted in evidence-based methodologies that deliver results and tracked by our impact intelligence. systems . 86% of clients report improved business performance and our world-class Net-Promoter Score (NPS) of 80 is evidence that learners overwhelmingly love the AMI experience. The AMI Learning Approach AMI’s evidence-based and tech-enabled learning approach is rooted in the simple idea that people learn by doing. Our practical and personalised learning experiences guide learners to develop the winning behaviours and practices that power performance and yield business outcomes. Learn more about AMI's approach An ambitious team, for an ambitious Africa AMI is on the leading edge of business growth in Africa. Our diverse team reflects all corners of the continent and beyond. A women-led team and 62% women in senior leadership and majority of women across the company 94% African Team Representation in 10 countries with learners in 39 countries Meet the Team Career Opportunities Managing Director, AMI Impact Andrea Warriner Managing Director, AMI Enterprise Asha Mweru Chief Innovation Officer, Founding Fellow Bronwen McConkey Country Growth Lead Camille Linquier Chief Operations & People Officer Fatma Nasujo Chief Financial Officer Isaac Kinuu Chairman/Co-Founder Jonathan Cook CEO / Co-Founder Rebecca Harrison Chief Marketing & Communications Officer Thom Wallace Interim Chief Product & Technology Officer Wangila Rasto Leadership Team Latest News & Updates AMI Nigeria Recognised for Driving SME Growth at BusinessDay Top 100 SMEs Conference Empowering South African SMEs: AMI’s ESD Partnerships and Practical Training Solutions Energy Private Developer (EPD) Association Partners with African Management Institute to Upskill Rwanda's Energy Sector All News & Updates

Empowering Rural Women to Thrive Beyond Borders All Stories Jeanne d’Arc Nyirampakaniye Position: Founder Company: Tuberwe Knitting Tailoring and Handcraft Centre Ltd Programme: Survive to Thrive Country: Rwanda “Learning how my business can thrive has changed my mindset, influenced my business growth and improved my confidence to impact the community and contribute to the country’s economic development as a rural woman,” says Jeanne d’Arc. Encouraged by her desire to find homegrown solutions and contribute to her community’s development, Jeanne d’Arc Nyirampakaniye from Musanze District started her own company, Tuberwe Knitting Tailoring and Handcraft Centre Ltd, which specialises in tailoring and traditional weaving. Jeanne d’Arc’s passion for tailoring developed at the age of 18 when she trained at the “Atelier Sénégalais de Nyamirambo,” one of the most reputable tailoring houses at that time, and was offered a permanent job upon completion. In 2009, Jeanne d’Arc founded Tuberwe Knitting Tailoring and Handcraft Centre and started making and delivering a wide variety of custom clothing including pants, uniforms, knitted clothes and much more exquisite Made in Rwanda products in Musanze District. “As one of Rwanda’s touristic areas with various attractions in addition to being my hometown, Musanze District is the perfect location for my business. The rapidly growing secondary city didn’t just give me the opportunity to reach diverse clients such as public institutions, schools and the surrounding community but also tourists attracted by Volcanoes National Park and the mountain gorillas,” says Jeanne d’Arc. To satisfy customer demand and expand her business, Jeanne d’Arc opened two new shops in Kigali and increased the number of employees to 12 including 8 tailors, two sales representatives, a marketing agent and an accountant. Her goal: reaching a higher market and boosting sales. In addition to producing finely crafted clothes and bags, Tuberwe Knitting Tailoring and Handcraft Centre serves as a hub for women and young people to acquire various handicraft skills. Through the “Hanga Umurimo” programme that was introduced in 2012 to empower Rwandans to come up with business ideas and create jobs, Jeanne d’Arc partnered with the Private Sector Federation and Rwanda Development Board to provide knitting and tailoring courses to young Rwandans. To date, more than 1,000 people including youth and women in rural regions have gained different skills from tailoring to handicraft refining, which has enabled them to create earning opportunities, a significant contribution to rural development and the country’s economic growth. Jeanne d’Arc is also one of the entrepreneurs who has benefited from the entrepreneurship programmes initiated in 2020 through the African Management Institute’s partnership with the Mastercard Foundation under the Covid-19 Recovery and Resilience Programme. She successfully completed AMI’s Business Survival Bootcamp and enrolled in the Survive to Thrive programme offered to small business owners and designed to empower and support them in taking their businesses to greater heights. In May 2022, the AMI Resilience Prize recognized Jeanne d’Arc’s business as the most resilient and impactful in the Northern Province. As a result, she received a cash investment of Rwf 1,000,000 (USD 1,000) and additional business tools. For Jeanne d’Arc, applying what she learned has given her a clear direction and the confidence to set growth goals for her business. “Learning how my business can thrive in difficult times like Covid-19, managing employees and assigning them duties, and recording all business transactions have been the key benefits from AMI’s entrepreneurship programmes. This has really given my business a clear direction and I now know how to prioritize tasks according to my growth goals,” says Jeanne d’Arc. Jeanne d’Arc adds that all the skills she has gained from AMI’s programmes have made her confident to expand her business by increasing production, and establishing more shops around the country and she now plans to conquer markets across East Africa. To learn more about the African Management Institute and its work in Rwanda, visit www.africanmanagers.org/ami-rwanda .

Powering the M-Gas growth force in Kenya with management skills All Case Studies Case Study Workplace Learning Powering the M-Gas growth force in Kenya with management skills Background In Dar es Salaam, Andron Mendes and engineer Sebastian Rodriguez-Sanchez founded KopaGas to tackle high cooking gas costs. They created a pay-as-you-go service, which led to KopaGas's acquisition by Circle Gas in 2018, boosting clean cooking technology. Challenge As M-Gas expanded rapidly in Kenya, growing from 50 employees in 2020 to 1,200 by mid-2022, the company faced challenges in managing its increasing workforce effectively, particularly during the COVID-19 pandemic. Solution M-Gas partnered with AMI to provide management training for 60 managers, including workshops, online courses, projects, and mentorship. The program focused on communication, problem-solving, accountability, feedback, and team building. Results All participants graduated and reported improved performance as team members. Training increased trust and collaboration. Additionally, 42% of participants noted personal career progress, such as salary increases, promotions, or new job opportunities. I learned how to delegate effectively and build trust within my team using practical coaching tools. The Growth Mindset Learning Lab also helped me improve my presentation skills, making our meetings more engaging. As a result, attendance grew from 100 to 695 in a short time. Anne Njoroge Learning & Development Assistant M-GAS The story behind the journey Nine years ago, in the tropical leafy neighbourhoods of Dar es Salaam, Andron Mendes needed to refill his cooking gas for his new family. The cost was expensive. Able to afford the refill, he wondered how families without the resources could afford the cost when faced with a similar decision. With that thought, Tanzania’s KopaGas was born as an idea. It became a reality when he started working with mechanical engineer Sebastian Rodriguez-Sanchez to make a pay-as-you-go cooking gas service. By 2018, KopaGas was making sales and history in Tanzania, selling the company to United Kingdom-based Circle Gas. At the time the acquisition was heralded as “the largest ever pure private equity investment in the clean cooking technology sector.” Circle Gas, which now operates M-Gas Solutions (formerly KopaGas) in Tanzania and M-Gas in Kenya, is known for the innovations Mendes and Rodriquez-Sanches led to develop smarter meters for liquid propane gas (LPG) cylinders linked to payments made through East Africa’s robust mobile payment services. In Kenya, M-Gas has a strategic operating agreement with Safaricom. The expansion that happened since 2018, across Tanzania and into Kenya, also came with rapid growth in management teams more specifically for the Kenyan team. The company has gone from 50 employees in 2020 to 1200 by July 2022 in just the last year and a half. This expansion to Kenya in January 2020, came with its own challenges, happening just as the unexpected global pandemic reached East Africa. And yet, despite Covid, demand for M-Gas’ products remained high and the company adapted and continued operations. That’s when M-Gas turned to AMI to support and power up their growing workforce. AMI collaborated with M-Gas to deliver management training to 60 managers, with more signing up for the MDP. The programme focused on equipping their new and middle managers with the tools they needed to communicate effectively, problem solve, take ownership and accountability for their work, give and receive feedback and build strong teams. In addition to a customised core curriculum of in-person workshops and online courses through AMI’s online learning platform, the programme also featured an on-the-job project, also known as a change challenge, which is a practical project that allowed the participants to put into practice what they were learning while using practical resources provided to them to demonstrate their understanding. Through the programme the participants also received mentorship through an accountability partner model integrated as part of the programme. The impact on the M-Gas team was significant. 100% participants graduated from the programme where they reported improvement in their own performance as team members. “I was able to encourage task ownership and increase trust and collaboration within the team using the “Who’s got the monkey” and coaching tools. The growth mindset learning lab also helped me rethink my HSSE M-Gas presentation making the weekly TOOL BOX TALKS (TBT) meetings more exciting. Over a short time, the attendance increased from 100 attendees to 695 attendees,” said Anne Njoroge, the then Learning & Development Assistant at M-Gas who has since been promoted to HSSE officer after graduating from the AMI program. In addition, the team projects helped address real challenges in the organisation and even saw 42% participants report personal progress at work either through a salary increase, promotion or new job. “The overall team performance has improved which has led to improved customer experience and growth. The self-paced learning was amazing and I would absolutely recommend AMI,” concluded Maranga. For M-Gas in Kenya, the proof is in the results; to power the growth of your company you need to refill your tanks with the most important fuel, the skills to power your people.

Tracking finances to improve income at a catering business All Stories Petronilla Nzomo Position: Entrepreneur Company: Peca Catering Services Programme: Grow Your Business Country: Kenya Petronilla Nzomo started Peca Catering Services in 2012. As a new mother, she needed the extra income, so she turned her cooking hobby into a company. Operating in Kilifi County, Kenya, Petronilla employs 4 permanent, and 6-8 temporary staff, mostly youth. The company has a CSR programme in which they train youth in cooking and baking skills, to set them up for future employment. Petronilla learned about the AMI programme via a WhatsApp group, from another participant, and quickly signed up, eager to improve how she ran her business. She has been using the tools from the programme to focus her time on the most critical tasks, and to learn how to track her finances to make better decisions. “When I started the business, I was doing everything myself from marketing, shopping and cooking, but now I have learnt to delegate. 90% of what I was doing I have delegated and now I focus on the 10%,” she said. “I used to spend fast, often using client money to shop and counting the remainder as profit, but now I distinguish what I buy, from what the business buys, I record everything daily, in fact, in January, I started to officially pay myself.”

Back to News News Africa African Management Institute Named to Financial Times 2024 Fastest Growing Businesses in Africa 15 May 2024 Kigali, Rwanda - The African Management Institute (AMI) has earned a prestigious spot on The Financial Times 2024 Fastest Growing Businesses in Africa list with the 2nd fastest growth rate in the Education and Social Services category and ranked 67th overall out of the 125 companies. The listing ranks companies across Africa by the highest compound annual growth (CAGR) in revenues between 2019 - 2022. AMI’s growth during this period is a reflection of the company’s sustained growth and resilience while coming out of the Covid-19 season. Speaking in Kigali at the Africa CEO Forum, AMI's CEO and co-founder, Rebecca Harrison, shared her thoughts about the recognition and gratitude for the dedication of AMI's team and partners. "As we celebrate our tenth year in business, as an African champion for Africa’s business champions, we’re deeply honored to be recognized among the Financial Times Fastest Growing Businesses in Africa for 2024. From Kigali to Cape Town, Nairobi to Lagos, we see resilient, ambitious businesses and entrepreneurs rising to meet the challenges of our time. Over the last ten years AMI has been a part of the journey of over 30,000 businesses and we’re proud to have played a part in guiding leaders, managers and the continent’s workforce to reach their business goals through practical experiences and training." The effectiveness of AMI’s practical learning programmes has been a key factor in its growth. Focused on improving individual performance, increasing skills and powering business results for the continent’s most critical sectors and businesses, AMI’s deep ability to track effectiveness of programming has shown that 93% of learners apply what they learn on the job and 86% of businesses report improved performance. Through its blended learning programs, AMI has become a critical partner for small and medium-sized enterprises (SMEs), impact partners, and the continent’s growth stage and established companies, all striving to improve performance, drive growth and compete globally. Founded in 2014, AMI has grown rapidly by identifying gaps in conventional training and creating solutions that meet the practical needs of business leaders in Africa. AMI’s programs target learning needs through diagnostics, deliver live learning experiences, and reinforce concepts learned through downloadable tools and on-the-job action learning activities. In addition to its work with SMEs, AMI has developed partnerships with multinational corporations, non-governmental organizations, and development agencies, offering a suite of services that bolster productivity and competitiveness. About AMI The African Management Institute (AMI) enables ambitious businesses across Africa to thrive, through practical tools and training. AMI has reached more than 37,000 businesses and participants from over 39 countries across Africa have been trained and equipped by AMI to grow their business, improve leadership and management, and strengthen their teams. With offices in Kenya, Nigeria, Rwanda, Senegal, South Africa, and Uganda the company has over 100 staff with a presence in 10 countries. In May 2024, the company was featured by the Financial Times as one of Africa’s Top 100 Fastest Growing Companies.