Our purpose
AMI enables ambitious businesses across Africa to thrive. We believe that skilled people build thriving businesses, thriving businesses create quality jobs, and quality jobs drive prosperity and dignity.
Our Story
AMI was founded in 2014 by Jonathan Cook, former director of South Africa’s Gordon Institute of Business Science, and Rebecca Harrison, a foreign correspondent and social entrepreneur. We shared a vision for a million skilled managers and entrepreneurs building thriving businesses, creating jobs and getting Africa moving. But we saw there was something missing. While there is no shortage of talent in Africa, there is a critical lack of business and management skills. Most traditional training solutions are expensive, ineffective and ill-suited to dynamic Africa markets. We created AMI because we believe there was a better way to learn, and that with the right tools and habits, entrepreneurs and managers across the continent could be empowered to drive Africa forward.
Our Approach
AMI’s learning model is built around the simple evidence-backed principle that adults learn by doing.
Instead of training managers and entrepreneurs in concepts and theories, we introduce them to practical business and management tools that can be downloaded on a phone or laptop, and immediately applied at work. Through powerful learning experiences and peer-to-peer support, we encourage our users to implement these tools in their businesses over time, until they become habit. And that’s where the magic happens. Our tool-based learning approach helped entrepreneurs increase revenue by 60% in a year, while 90% of companies who send staff on our management training say they see immediate tangible impact in the business. Interested in learning more?
Meet the team
Kenya
Siya Ralawe
Product Lead
James Odongo
Data Specialist
Esther Mwadime
Senior Programme Manager
Maria Addolorata
Partnerships Associate
Jemimah Kageni
Partnerships Associate
Lucy Thome
Learning Designer
Marlene Ngina
Product and Content Marketing Specialist, Enterprise
Winnie Ndimu
Business Development Representative, Enterprise
Samson Odongo
Alumni Network Manager
Joyce Wambui
Learning Designer
Lucia Okumu
Senior Learning Designer
Mueni Rose
Learner Success Manager
George Chege
Project Manager, Content & Digital Assets
Mourine Achieng’
Senior Programme Manager
Stella Wanjau
Senior Accountant
Paul Ngaruiya
Finance Manager, Contracts and Grants
Faith Nungari
Digital Marketing Associate
Rehema Kamotho
Growth Marketing Consultant
Isaac Kinuu
Chief Financial Officer
Bornface Ontomwa
Learner Success Manager
Lucy Njuguna
Learner Success Manager
Bernard Kariuki
Head of Corporate Trainings, AMI Enterprise
Fiona Maina
Marketing Project Coordinator
Lorren Nyaguthii
Leaner Success Manager
Wairimu Muikia
Learner Success Manager
Cedric Odera
Product Manager
Collins Ndolo
Learner Success Manager, AMI Enterprise
Mercy Saniamo
Monitoring and Evaluation Officer
Bilha Wangui
Leaner Success Manager
Januaris Muli
Business Development Manager, AMI Enterprise
Mutisya Maingi
Operations Analyst
Jane Waitara
UI/UX Auditor
Harold Angila
Lead, Sourcing & Activation
Denzel Githua
Marketing Specialist - Brand & Content
Apollo Musibi
Junior Content Manager
Andrew Mwaura
Lead, Brand & Marketing Operations
Nsuuta Mukama
Product Associate
Steffie Wanja
Accounts Assistant
Melissa Mahoroyanje
Programme Manager
Thom Wallace
Chief Marketing & Communications Officer
Kevin Mburu
Product Design and Marketing Specialist
Julie Kimere
Learning Designer
Rosemary Mutua
Customer Success Associate
Lily Nyawira
Director of Operation Excellence
Martin Mwangi
Lead, Client Success
Naomi Kirungu
Lead, Partnership Communications & SME
Rebecca Harrison
CEO & Co-Founder
Patricia Maina
Lead Partnerships & Gender
Camille Linquier
Lead Francophone Strategy and Growth
South Africa
Theo Mabaso
Country Lead, South Africa
Nomakhaya Ntshobane
Senior Programme Manager
Carla Le Roux
Senior Learning Designer
Themba Nkomo
Junior Programme Associate
Kirsty Tudhope
Lead, Learner Success
Jonathan Cook
Chairman & Co-Founder
West Africa
Mathilde Lopez
Senior Programme Manager, Senegal
Christiane Ansa Emmin
Learner Success Manager, Senegal
Sheila Ojei
Country Lead, Nigeria
Kolade Adebimpe
Product Manager
Brenda Wandera
Partnerships and Programs Lead - Food Systems.
Asha Mweru
Managing Director, AMI Enterprise
Rwanda
Rhadia Mutoni
Accounts Assistant
Sonia Umutoniwase
Learner Success Manager
Melissa Umutoni
Learner Success Manager
Josiane Tuyishime
Learner Success Associate
Gloria Uwera
Partnerships Manager
Elysee Confiance
Digital Marketing Specialist
Jean Rene Hakizimana
Junior Product Manager
Isabelle Sindayirwanya
Marketing and Sourcing Manager
Malik Shaffy
Country Manager
Paul Kato
Senior Programme Manager
Naissa Umutoni Karekezi
Business Development Supervisor
Elvine Binamungu
Programme Director
Group
Isaac Kinuu
Chief Financial Officer
Asha Mweru
Managing Director, AMI Enterprise
Andrea Warriner
Managing Director, AMI Impact Solutions
Mercy Marine
Head of Learning
Thom Wallace
Chief Marketing & Communications Officer
Bronwen McConkey-Nwandu
Chief Product Officer
Rebecca Harrison
CEO & Co-Founder
Jonathan Cook
Chairman & Co-Founder
Investors
